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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 177 IDEA: Make House Calls or Have a Trunk Sale

In this high-tech, impersonal world, a little personal service goes a long way. Why not set yourself apart from the competition by visiting your clients at their home or inviting them to a trunk show at a nearby hotel?

Dog groomers and car detailers make house calls. So does Nadya, a charming fashion designer with an international following. Once or twice a year, Nadya (known just as Nadya) leaves her colorful home in Bali to travel across America, meeting with devoted clients in private homes or in hotel suites. The sales process feels like a party—including plenty of food and wine.

“I love getting to meet the people who buy my clothes because it's a very personal business,” said Nadya. “Getting ...

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