One of the nicest things you can do for your customers is send them out the door with their merchandise beautifully gift wrapped. It saves time and money, and great packaging is one of the smartest and most cost-effective advertisements for your retail business.
Think of Tiffany's signature turquoise box and how much excitement that creates.
Before it closed during the Great Recession, I loved shopping at Takashimaya, an elegant Japanese-owned department store on Fifth Avenue in Manhattan. In addition to selling unique clothes, jewelry, and housewares, the store was known for its amazing gift wrapping.
Gift items were nestled in layers of tissue paper and tucked into a triangular paper box. No matter what you purchased, ...