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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 185 IDEA: Forge an International Alliance

Forging an international alliance is a quick way to expand your business without spending a lot of money. The secret is to find a partner who can share his or her contacts and also understand your vision and integrity. Entrepreneurs in the service sector often have the easiest time striking informal agreements to work together because they are selling time and talent.

A few years ago, a mutual friend introduced Manhattan architect William Leeds to Indian architect Bobby Mukherji. Mukherji, founder of a five-person firm in Mumbai, was interested in entering the U.S. market. Leeds was eager to tap into India's thriving economy, which is growing rapidly.

For several years, the two architects designed ...

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