May 2011
Beginner
336 pages
8h 8m
English
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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GREAT 191 IDEA: Translate Your Marketing Materials
In the 1970s, Chevrolet made a legendary cultural faux pas when it decided to market the Chevy Nova in Mexico. The family car was a big hit in the United States, but the Mexican advertising campaign was a joke. “No va” in Spanish means “no go.” Who wants to buy a car that doesn't go anywhere?
Another famous goof involved a soft drink company that used a photograph of a Japanese family dressed in white clothes enjoying a picnic. The ads were beautiful, but the campaign backfired. White is the color of mourning in Japan, so a happy family drinking soda was offensive.
If you are going to spend thousands on marketing materials, spend some more up front to make sure you are saying just the right thing. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.