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201 Killer Cover Letters Third Edition by Andrea Paxton, Sandra Podesta

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CHAPTER 4

The Networking Letter

 

IN ANY ECONOMIC ENVIRONMENT—especially a challenging one—networking is indispensable. It is the most effective way to uncover opportunities, secure interviews, and land jobs. Thankfully, online professional networking communities make it easier than ever for you to identify and connect with those who can help with your search. Once you do connect, following up with a strong and persuasive networking letter is critically important.

How to Use E-mail to Identify (or Create!) Job Opportunities

To appreciate the edge that the Networking Letter affords you, consider the marketing principle of action versus reaction. Translated to the search process, this principle characterizes people who react as those who wait for ...

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