Chapter Two

Character Counts, Not Charisma

People of genius are admired.

People of wealth are envied. People of power are feared. But only people of character are trusted.


Arthur Friedman

Leadership requires several characteristics and character is the main key to becoming a successful leader. People often think that competence or charisma alone counts for successful leadership. The truth is that competence provides leaders an edge over other characteristics to prove themselves, and charisma catapults them to tipping point. However, to sustain themselves at that tipping point, leaders must possess great character.

Leaders can succeed in the corporate world with character and competence. But given the choice between character and competence, ...

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