Chapter Twenty One

Soft Leadership is the Heart of Leadership

First they ignore you, then they laugh at you, then they fight you, then you win.


Mahatma Gandhi

When you look at leaders like Booker T. Washington, Benjamin Franklin, Mahatma Gandhi, Martin Luther King, Mother Teresa, Mikhail Gorbachev, the Dalai Lama and Aung San Sui Kyi, you see one common thread connecting all of them—soft leadership. They are all soft leaders who performed silently, and led people to accomplish their dreams.

What is Soft Leadership?

Soft leadership is the new leadership style coined by this author. It is based on the right mindset, skill set and toolset. Globalization, liberalization, privatization and the rapid growth of technology have redefined the concept ...

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