Chapter 6. Choosing a Future for Your Company


Nobody could make a greater mistake than to do nothing because he could do only a little.

 --Edmund Burke

The ultimate dream of all managers is to be master of one's own destiny. Employees share this same aspiration. If this could be achieved, managers, together with their teams of employees and business partners, would ensure the success of their own companies, careers, and bank accounts. Their firms would be large, profitable, own a great deal of market share and be revered as national assets. Scholars and newspaper reporters would interview them to uncover their "secrets of success," writing articles and books about them. But this need not be just a dream or wishful thinking; it happens to some ...

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