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21st Century Skills for Non-Profit Managers by Don Macdonald

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CHAPTER 3

Business and Strategy Planning for a Nonprofit Organization

Don Macdonald

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Overview

This chapter presents ideas to help draw up a realistic strategy and business plan for a nonprofit organization, providing case studies of both success and failure in the UK with lessons from these. It is based on research and also on the author’s experience of writing business plans for organizations as manager or consultant, along with successful fundraising.

Introduction

“Those who don’t know history are destined to repeat it” as Edmund Burke reputedly wrote. Nonprofit organizations are prone to the usual human frailties, so we must learn from the ...

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