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21st Century Skills for Non-Profit Managers by Don Macdonald

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CHAPTER 11

Communications and Marketing for Small Nonprofits

Don Macdonald

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Summary

This chapter describes key aspects of communications and marketing and how to plan and implement them in a nonprofit, along with possible benefits.

Introduction

Communications and marketing are complex areas. There are marketing degree courses, while if you Google “communications for small nonprofits” you see 1.1 million links. This means there is an enormous amount of help available, but sorting out what can be useful is time-consuming, particularly if you have a press release to prepare. Digital communication opens up new channels and audiences, but an experienced ...

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