A methodology for simultaneous product and process design in the customer products industry: The case study of the laundry business
Mariano Martína and Alberto Martínezb, aUniversity of Salamanca. Pz. De los Caídos 1-5 3 7008 Salamanca, Spain, bProcter and Gamble Brussels Innovative Center. Temselaan 100. 1853 Strombeek-Bever. Belgium
Abstract
In this work we present a mathematical optimization based methodology for simultaneous formulae and process design in the consumer product business applied to the case of laundry detergents. The design of a new detergent is formulated as a modified pooling problem including process, performance, processability and environmental constraints. This features add a number of nonlinearities related to the ...
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