Skip to Content
25 Need-To-Know Key Performance Indicators
book

25 Need-To-Know Key Performance Indicators

by Bernard Marr
September 2014
Beginner
224 pages
2h 55m
English
FT Publishing International
Content preview from 25 Need-To-Know Key Performance Indicators

Chapter 5

Relative market share

  • Why: To better understand your market position
  • What: To measure how large your share of a market is compared to your competition
  • When: When a company wants to grow or maintain market share in specific markets
  • The question this indicator helps you to answer: how well are we developing our market share in comparison to our competitors?

Why does this KPI matter?

The relative market share metric essentially indexes a firm’s or a brand’s market share against that of its leading competitor and therefore gauges its true market strength and identifies opportunities for improvement. To explain, whereas 20% might be the dominant market share in many markets, it might be a distant number two or lower than others: hence ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Improving Convention Center Management Using Business Analytics and Key Performance Indicators, Volume II

Improving Convention Center Management Using Business Analytics and Key Performance Indicators, Volume II

Myles T. McGrane
The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding

Publisher Resources

ISBN: 9781292016474