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25 Need-To-Know Key Performance Indicators by Bernard Marr

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Chapter 21

Staff advocacy score

  • Why: To better understand how employees feel about working here
  • What: To measure how satisfied your employees are
  • When: When employee satisfaction, loyalty and positive recommendations matter
  • The question this indicator helps you to answer: to what extent are our employees advocates of our business?

Why does this KPI matter?

Having employees who believe in your business is important as this shines through in the way they interact with customers and deliver operations. What’s more, employees who are advocates of your business not only refer your company to their friends and family members, as potential customers, but also refer them to you as a potential employer.

Having your own employees on your side is critical ...

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