Introduction
The sum and substance of business finance consists of a relatively small number of essential financial measures by means of which we can appraise the success of any commercial enterprise.
These measures are derived from relationships that exist between various financial parameters in the business. While each measure in itself is simple to calculate, comprehension lies not in how to do the calculations but in understanding what these results mean and how the results of different measures mesh together to give a picture of the health of a company.
Why do you need this book?
Business ratios are the guiding stars for the management of enterprises; they provide their targets and standards. They are helpful to managers in directing them ...
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