2

Setting long-term goals

This tool will help you:

  • Gain guidance on strategic direction and values
  • Provide a framework for assessing strategic alternatives
  • Avoid risks of strategic deviation

About this tool

D’où venons nous? Que sommes nous? Où allons nous? (Where do we come from? What are we? Where are we going?) inscribed Paul Gauguin on his hauntingly existential Tahitian painting, in those long distant post-Impressionist days when art was artistic. You dealt with the first two questions in the first tool, now for the third: where are you going?

Goal setting is the cornerstone of business strategy. Goals should underpin each of your company’s main strategic initiatives over the next five years or so.

There are numerous treatises ...

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