9
The value chain (Porter)
This tool will help you:
- Divide your business into activities, whether primary or support
- Pinpoint the sources of value creation in your firm
- Identify opportunities to further augment value
About this tool
‘You are the weakest link’ has entered the realms of memorable, if shrill and irritating, catch phrases. But are there weak links in your business?
The value chain is a tool for identifying key processes in your business, assessing your firm’s competitive capabilities in each and thereby assessing wherein lies the source of your competitive advantage.
It was first introduced by Michael Porter in 1984 and, as with his Five Forces model (Tool 6), has withstood robustly the test of time.
How to use it
Porter ...
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