November 2014
Beginner
224 pages
4h 14m
English
Content preview from 25 Need-To-Know Strategy Tools
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10
The product/market matrix (Ansoff)
This tool will help you:
- Clarify whether your growth strategy depends on existing or new products or existing or new markets
- Understand that new products or new markets incur incremental risk
- Beware the compounding of risk by aiming for new products into new markets (and even into new geographies)
About the tool
‘When we’re in a peak, we make a ton of money, and as soon as we make a ton of money, we’re desperately looking for a way to spend it. And we diversify into areas that, frankly, we don’t know how to run very well,’ mused Bill Ford, great grandson of Henry.
Ford’s story is not unique nor new. Igor Ansoff, author of the first book exclusively on corporate strategy in 1965, created his product/market ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.