15
Blue ocean strategy (Kim and Mauborgne)
This tool will help you:
- Seek an alternative to slugging it out, face to face, fist to fist with your competitors – and instead dodge them
- Reinvent the rules of the game by shifting the accepted norm of which factors are key to success
- Follow both a differentiation strategy and a low-cost strategy by creating your own ‘value innovation’
About this tool
What if Porter is wrong?
One of the criticisms long aimed at Michael Porter’s Five Forces industry analysis (Tool 6) is that it is too confined, too narrow in focus. The delineation of industry boundaries for analysis of the Five Forces and the shaping of a competitive strategy within that industry may constrict the strategist so rigidly that ...
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