25 Need-to-Know Strategy Tools

Introduction

Your clue is in the title: need-to-know …

This book’s aim is simple. It presents a set of tools that you, as a manager or entrepreneur, need to know. These are the basic tools of strategy, the essentials you need to do your job effectively.

This is not a complete strategy toolkit. Nor is it a do-it-yourself manual. And it certainly isn’t a strategy textbook for the business school student. Other excellent books serve all these purposes.

Nor is this, necessarily, a book on the latest, cutting-edge thinking in strategy. There is some of that, but only where such tools have already become essential.

This is a book on what you need to know about the tools of strategy. No more, no less.

It is restricted to 25 tools because these are ...