LEADERSHIP SECRET 8BE NUMBER ONE OR NUMBER TWO AND KEEP REDEFINING YOUR MARKET
FROM THE FILES OF JACK WELCH
There will be no room for the mediocre supplier of products and services—the company in the middle of the pack.
In the early 1980s, Jack Welch decided to pursue a strategy that would establish each of the company’s businesses as either number one or number two in its market.
He warned that without such a strategy, the company’s prospects would be dim.
The winners in this slow-growth environment will be those who search out and participate in the real growth industries and insist upon being number one or number two in every business they ...
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