1Why Most Business Development Efforts Fail
Networking and business development horror stories. You’ve probably heard them. You may have one yourself. These are the stories about how someone tried a new technique, sent out a press release, or made an effort to grow their business, and “it didn’t work.”
I’ve heard plenty of these stories. And as with most urban legends, there’s usually more to the story than meets the eye. If you’re reading this book, you’re a coach, consultant, speaker, author, or owner of a small business, and you want more from your business development efforts than you’re currently getting. You may not be investing in ways to increase productivity and expand your network at all because your business is new, or because you’re ...
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