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30 Days to Virtual Productivity Success by Gail Z. Martin

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3Digging Into the Business Plan for Big Payoff

Let’s spend a little more time talking about your target audiences before we move on, because the key to all business development is to give the right message to the right person. Matching the message to the target audience is still essential in online business development and networking, even though it may seem as if your information is reaching everyone on the Internet.

The first truth about business development is that it’s easier and more cost efficient to go where your best target audience is already congregating, rather than trying to get them to form a new group. That’s the thinking behind magazine, TV, and radio salespeople who show you a media kit that details who reads, watches, or listens ...

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