4Mining Networking Gems From the Business Plan

Now that you’re clear on your goals, priorities, target audience, and SWOT, it’s time to talk about money.

Budgeting Time and Money

Successful business development takes either cash or a cash equivalent. A cash equivalent is what you use instead of cash. It could be time that you barter, but more often than not, it’s old-fashioned elbow grease. Business development requires time, and it also requires some money. If you have more time, you can save money. If you have less time, you can get the same work done by hiring help. One way or another, good business development is going to require investment.

I’ve heard business owners say that they had such a great location or product that they could “do ...

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