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30 Days to Virtual Productivity Success by Gail Z. Martin

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24Promote With Online Reviews and Directories

Productivity is all about getting more results from the time or money invested. Promotion is one of the areas where businesses look to increase their productivity—in other words, to get more bang for their buck. Online reviews and directories are two more tools businesses can use to get their name out in front of more potential consumers and reach them during their decision process, when prospects are actively planning a purchase.

The New Directories and the Power of Word of Mouth

Many people remember when there was only one directory: the phone book. As a growing number of consumers migrate to cell phones instead of land lines, phone books have become less valuable, both to businesses looking to ...

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