31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales

CHAPTER 3

Turning Prospects into Purchasers

GET PROSPECTS ONLINE BUT MOVE THEM OFF

The Internet has billions of users every day. It's hard to reach that kind of number by calling or by Yellow Page ads, or by any other method. That is why it is such an awesome tool. Having said that, though, you need to really connect with users about what you are offering at the back end. If people have walked through the door, now you can quickly move them to the back end by taking it offline if they have opted-in to any option that promotes a coaching program. Call them. Invite them to a live workshop, or even a webinar. Can you imagine if you converted even just a small percentage of those? They are taking the first step to build a relationship by purchasing and it is your duty now to continue to build on that. Direct contact dramatically increases the speed and number of closed sales.

Especially if you are just starting out, contact them, find out what they are looking for, get personal, and you'll have a good method of keeping people on your list. When you start to have thousands of subscribers, then you can get personal by holding free workshops, webinars, or seminars to meet them, or by providing low-cost events where you encourage them to purchase more advanced programs you offer. Nothing can replace personal contact by you. If you have the time, this is one of the most effective places ...