August 2013
Beginner
256 pages
4h 24m
English
book
31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales
by Tracy Repchuk
Content preview from 31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 6
Creating Your Traffic Hurricane
Chapters 1 through 5 focused on many of the free traffic and easy-to-implement link strategies, but now that you have your product, it's time to do some serious marketing.
DAY 23—PPC, GOOGLE ADWORDS, AND FACEBOOK
Pay per click (PPC) is when you create an ad and pay for the ad when somebody sees it, and clicks through to check out the offer. It sounds wonderful—free advertising—but this is an art, and a game that should be entered into carefully.
Google AdWords is the biggest player in the PPC game, but Facebook ads are quickly gaining popularity because of the power to specifically target an exact market. Regardless of which you choose, you need to learn the rules and then follow them. For Facebook you need a Facebook account and then click on the flower-like symbol in the upper right corner and select Create Ad from the drop down box. For Google, your first step is to open up a Google AdWords account. This is free to do; you simply go to http://adwords.google.com/select/Login. This link takes you to a page where you can either log in or create an account if you have not already. (If you have a Google AdWords or blogger account from earlier, you can use the same ID and password.)
Once you are ready to create an ad, you need to think of your ad in terms of four lines. This is where finely crafted, optimized keywords come into play.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.