Chapter 3 Making Social Networks Work For You

First they were grade school friends. Then they built a company together. Eventually, they became millionaires, thanks to a little help from their friends. Their linkedin friends, that is.

In 2005, Eric Marcoullier and Todd Sampson founded MyBlogLog, a social networking tool for the blogging set that enables users to keep track of what blogs they’ve been reading and to find out who’s been reading theirs. Scott Rafer, former president and CEO of popular blog search engine Feedster, was searching for a new socially based Internet opportunity and kept on running across MyBlogLog’s tools in the process. Recognizing the potential of the company’s offering, Rafer went online and located Marcoullier’s ...

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