Chapter 7 Social Capital ImageCultural Capital ImageFinancial Capital

Jeff Pulver has been sitting on the floor of his hotel room for hours, stuffing hundreds of clear plastic ziploc bags with post-it notes and pens in preparation for his first ever “Social Networking Breakfast.” the bags are what he calls “Social Networking Toolkits,” and he will distribute them to hundreds of his Facebook friends, most of whom he has never met, as they show up to meet him for breakfast in each city where he travels for business. The kits couldn’t be simpler. Their message ...

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