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360 Degrees of Influence by Harrison Monarth

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CHAPTER 1Swayed, Nudged, and Driven: Influence Is Constant

A New Zealand bank helpfully nudges customers to save money on impulse by just pressing a button on their iPhone. Apparently there is an app for that.

School cafeterias across the United States are experimenting with the presentation of healthier food choices—making fruit and vegetables more appealing than the more popular fried food by improving their lighting, positioning, and names (carrots called “X-ray veggies,” anyone?)

New York taxicabs have a touchscreen on the back of the front seat suggesting how much passengers should tip the driver upon arriving at a destination. Big, colorful buttons give the option of paying $2, $3, or $4 if the fare is less than $15. If your fare is more ...

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