
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 44
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365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 44
Text
“Always remember the cliché, ‘This isn’t per-
sonal; it’s business.’ This isn’t offered as an
excuse to treat your clients poorly or let them
rough you up. It’s just that business, even cre-
ative business, is conducted more effectively
if you keep the relationship very professional.
While you may become friendly with your cli-
ents, they are not your childhood pals. And
even though a friend may become a ...