O'Reilly logo

5 Business Skills Every IT Pro Must Master (Collection) by Leigh Thompson, Jerry Weissman, Terry J. Fadem, Stephen Robbins, Robert Follett

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 10It's alive! Constantly improve your BATNA

Think of your BATNA as a beloved plant or pet: You feed it, you water it. BATNAs need care and attention to thrive. If you stop nurturing them, they die.

Your BATNA is in a constant state of flux. It ebbs and flows. Whatever you do, don't be passive about it. For example, a home buyer might have three offers on her house today. Great BATNA, you might think. But three days from now, the inspection may go badly for one buyer, another buyer may not get the company transfer he anticipated and withdraw, and the third may find a more attractive house. So, now the seller's BATNAs have withered. In this situation, I would advise the seller to schedule an open house, place a full-color ad in the city newspaper, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required