Think about a time when you were in the audience at a presentation and the graphics didn’t work. What was the problem? These are the most common answers my business clients give:
Now flip the lens and take the point of view of an Audience Advocate. What’s the effect on you? Odds are that it’s another case of the dreaded MEGO syndrome: the same cause and effect as when a story is unloaded on you as a Data Dump.
The main reason this happens is that presenters fail to distinguish between a document and a ...