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5 Business Skills Every IT Pro Must Master (Collection) by Leigh Thompson, Jerry Weissman, Terry J. Fadem, Stephen Robbins, Robert Follett

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Truth 25. Effective Leaders Know How to Frame Issues

Martin Luther King, Jr.’s “I Have a Dream” speech largely shaped the civil rights movement. His words created an image of what a country would be like where racial prejudice no longer existed; that is, King framed the civil rights movement in a way so others would see it the way he saw it.

Framing is a way to use language to manage meaning. It involves the selection and highlighting of one or more aspects of a subject while excluding others.

Framing is a way to use language to manage meaning.

Framing is analogous to what a photographer does. The visual world that exists is essentially ambiguous. When a photographer aims her camera and focuses on a specific shot, she frames her photo. Others ...

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