5-Minute Selling

CHAPTER 2I DON'T WANT YOU TO READ THIS BOOK, I WANT YOU TO DO THIS BOOK

This work can double your sales in lightning-fast, multi-second bursts throughout the day.

I don't want you to read this book. I want you to do this book.

That's because reading leads to knowing, but knowing doesn't make us any money. Knowing won't make you a dollar.

Not only that, but as I say in every speech and workshop: you already know everything you're about to read. There's nothing new here. You know this.

But doing is different than knowing.

It's the doing that helps our customers more. It's the doing that helps us bring home more money for our family. It's the doing that helps us hit our number and then fly past it.

Knowing is for professors—let them know.

But doing is for us. Sellers do. And 5-Minute Selling is all about the doing.

WHY I WROTE THIS BOOK

If you follow my work, you might be wondering how this book is different than my other books.

In 2011, I wrote Evangelist Marketing, which is all about the company-to-many track of communications. It's mostly about list-based marketing.

In 2015, The Revenue Growth Habit focused on corporate—not individual—sales growth. That is, it lays out systems for business owners and sales executives to implement an early (less evolved) version of this work with their teams.

In 2018, Selling Boldly dove deeply into the theories and teachings of positive psychology—optimism, confidence, gratitude, and boldness—that are critical to selling more. Like this ...