CHAPTER 365-MINUTE SELLING SCRIPTS AND LANGUAGE
Start with my language if you'd like, but the sooner this becomes your language, the sooner you will sell more.
As soon as you can, use your own words that are comfortable for you.
Here is all the language from all of the actions in one place. Use this to quickly reference what to say.
One quick point: the sooner this goes from being my language to your language, the better you will do with it.
I'm giving you language in this book to get you started. If you can, use your own words that are comfortable for you. If you don't know what your own words may be yet, start with mine, and move to yours as soon as possible.
The success from these efforts kicks into overdrive when they are implemented using your language rather than mine.
FOR CALLING YOUR BEST CUSTOMERS
“Joe, it's Chris. How are you? How's everything going this week? Listen, I was thinking that it has been a long time since I've called you without an urgent matter to discuss. You good? How's your family? Do you need anything from us on what we're currently doing? I'm glad things are going well there.”
Now pivot to a rDYK question: “Listen, I know you have other suppliers, because you've talked about them before. What else do you buy elsewhere that we can help you with? I'd love to handle those headaches for you, our way.”
Or ask some DYK questions: “I know you've been buying these products from us for a long time, but I wanted to let you know we also have products x ...
Get 5-Minute Selling now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.