5 Voices

5The Creative Voice

The Creative voice is so fascinating. Only 9 percent of the population has this voice as its foundational voice, which makes it rare and, quite often, misunderstood. The Creative thinks about the future constantly. In fact, Creatives are the champions of the big ideas of tomorrow, and they work diligently today to make the future take shape. They are the voice that creates the things that alter the future of organizations and teams.

The foundational Creative voice might be the CEO who is constantly innovating within the organization or the father who builds some amazing backyard games for the kids. Creatives are futurists, and while they can function in any role, they are overrepresented in the spheres of academia, design, technology, and not-for-profits.

Before we share specific details of this voice, let's listen to one of our CEO clients describe his Creative voice:

Learning the 5 Voices has been a game changer. Our two senior staff are both Nurturers, and it takes the two of them combined to corral my Creative voice and me. Before we learned about the 5 Voices, we would argue a lot about our future and what we were going to do. As a leader who has always respected his team, I would often bow to parliamentary procedure and get outvoted. I now understand my voice as a Creative and that I have to prepare my ideas more fully for others to understand them if there is any chance of them being implemented. Conversely, I know that if my ideas are not understood ...