Skip to Main Content
5 Years of Must Reads from HBR: 2022 Edition (5 Books)
book

5 Years of Must Reads from HBR: 2022 Edition (5 Books)

by Harvard Business Review, Michael E. Porter, Joan C. Williams, Marcus Buckingham, Frances X. Frei
May 2022
Beginner content levelBeginner
1152 pages
27h 4m
English
Harvard Business Review Press
Content preview from 5 Years of Must Reads from HBR: 2022 Edition (5 Books)

The Age of Continuous Connection

by Nicolaj Siggelkow and Christian Terwiesch

A SEISMIC SHIFT IS UNDER WAY. Thanks to new technologies that enable frequent, low-friction, customized digital interactions, companies today are building much deeper ties with customers than ever before. Instead of waiting for customers to come to them, firms are addressing customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: Through what we call connected strategies, customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.

Consider the MagicBands that Disney World issues all its guests. These small wristbands, which incorporate radio-frequency-identification technology, allow visitors ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

5 Years of Must Reads from HBR: 2023 Edition (5 Books)

5 Years of Must Reads from HBR: 2023 Edition (5 Books)

Harvard Business Review
HBR's 10 Must Reads 2022

HBR's 10 Must Reads 2022

Harvard Business Review
HBR's 10 Must Reads 2023

HBR's 10 Must Reads 2023

Harvard Business Review, Adam M. Grant, Francesca Gino, Fred Reichheld, Linda A. Hill
HBR's 10 Must Reads 2020

HBR's 10 Must Reads 2020

Harvard Business Review, Michael E. Porter, Nitin Nohria, Katrina Lake, Paul R. Daugherty

Publisher Resources

ISBN: 9781647824402