1. To develop a shared view of a team’s products or services.
2. To develop a shared view of a team’s customers.
3. To create a team mission statement.
4. To train participants in preparing a mission statement.
Works best with an intact team of 4 to 8 people. In a team training
workshop, the exercise can be done with up to 15 people.
Table and chairs arranged in a U-shape.
1. Easel, flipchart, markers, tape or push pins.
2. Creating a Team Mission for each person.
3. Evaluating a Team Mission for each person.
1. Explain the purpose of the activity.
2. Lecture on the content of a mission statement. A mission
statement describes a team’s main products or services and its
customers. It answers the questions:
• What do you do?
• For whom do you do it?
A mission statement can also reveal something about a team’s
values, its unique talents, or type of technology.
3. Write the name of the team on a flipchart. Ask the group to
brainstorm words and phrases that describe the team.
4. Record the responses in an unorganized fashion on the flipchart.
Do not simply create a vertical list.