A Final Note
It would be remiss of us not to mention the ethical obligations you have as a
trainer, especially a trainer of business ethics. At the risk of offending veteran
trainers, but as an important checklist for new trainers, we include here a list of
responsibilities/recommendations that bespeak both professionalism and an ethical
commitment to the profession. (Ideally, most of the following behaviors are
already part of your professional persona.)
I know this subject well enough to be considered something of an expert
in it.
I get to the room at least half an hour early to set it up and to greet early
I do all I can to make participants feel welcome, including the placement
of a welcome sign on the door or the writing of the word on the flipchart.
I begin with an introduction of the course and its purpose, of myself and
my credentials for teaching the course, and then with introductions of the
participants themselves.
I present an overview or agenda of what the course entails.
I make a sincere effort to remember names of the participants.
I periodically review the material or provide summaries.
I consciously avoid sarcasm, vulgarity, inappropriate humor, and
references that may be offensive.
I anticipate questions that will arise and prepare responses to them.
I employ anecdotes to illustrate points.
I assure participants they will never be made to feel uncomfortable.
I never lecture for more than 15 minutes at a stretch.
I incorporate humor into the presentation.
I include relevant news events and statistics in my presentation.
I am physical with knowledge—i.e., make dramatic gestures from time to
I provide a change of pace on a regular basis.
I consciously think about ways to make the presentations interactive.
I encourage participants to meet and work with others in the room.
I invite feedback about the presentation.
I strive to relate the material to participants’ jobs and missions.
I attempt to learn as much as I can about participants and their
I schedule breaks as needed.
I ensure the screen and flipchart can be seen by every participant.
I keep abreast of developments in the field.
I revise my materials on a continual basis.
I provide professional-looking handouts and references.
I employ a wide variety of methodologies.
I invite questions and feedback on my presentation.
I invite (but put limits on) the telling of “war stories.”
I make myself available to participants.
I provide ways for participants to be continuous learners.
I design effective closure.

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