CHAPTER THREEGet Red-Carpet Ready!

Every single person makes a difference, and every interaction matters. This is precisely the reason I wrote this book. I wanted to give you tangible, actionable ways that you—no matter who you are or what you do for a living—can make a difference through customer service. I want you to experience the thrill of the red carpet: where your customer matters, your work matters, and you matter. Even if no one else around you gets it, you can make someone’s day, and that makes a difference.

At the same time, if you are a leader in an organization and you want to revolutionize and reenergize your culture and customer experience, then you’ve got to get red-carpet ready! The truth is, your customer service as a whole ...

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