CHAPTER FOURMake “Movie Moments”

Do you remember when Danny traded his leather jacket for a letterman’s sweater in the movie Grease, only to be floored when Sandy showed up in leather and big hair, and they flew off the shiny red car to live happily ever after? Or the time when Rocky Balboa ran up the steps of the Philadelphia Art Museum in Rocky? Or when Luke Skywalker discovered the identity of his father in The Empire Strikes Back? If you saw any of these movies, these are moments that you’ll remember forever. You’ve probably talked about them with your friends. Word of mouth (WOM) is one of the reasons why those movies were so successful. Think about it. If you saw The Sixth Sense, you know there is a moment in that movie that takes you completely ...

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