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501 Ways to Roll Out the Red Carpet for Your Customers by Donna Cutting

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CHAPTER SEVENBuild Buzz With Social Media, Events, and Community Service

“Edith was really the original brander,” remarks Susan Claasen, a professional actress and the artistic director of the Invisible Theatre in Tucson, Arizona. She’s referring to renowned costume designer Edith Head, who provided costumes for 446 films and won eight Academy Awards. Susan should know. She spends much of her time bringing the icon to life in her touring one-woman show, A Conversation With Edith Head.

“She was doing the red carpet before Joan Rivers—may she rest in peace—was born, because that’s what Hollywood costume designers did. She put a face on the profession. If she were alive today, she’d have the most popular and influential fashion blog around. She ...

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