501 Ways to Roll Out the Red Carpet for Your Customers

CHAPTER EIGHTStep Over the Velvet Rope

In 2012, one of my dreams came true. My cousin Liam, who was selected to sit in the bleacher seats on the red-carpet for the Academy Awards, invited me to join him. The experience was better than I ever could have imagined! We were seated hours early and I sat enthralled, watching the media and others bustle about as they prepared for the arrival of the celebrities. The red carpet itself was divided in half by a velvet rope. On one side of the velvet rope sat the fans, or the “bleacher creatures,” as we called ourselves, as well as people attending the ceremony who were not doing the press junket. On the other side of the velvet rope were the media, the celebrity wranglers and, eventually, the celebrities ...