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54 Golden Nuggets: The Best of the Telephone Doctor by Nancy Friedman

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Spank Them withYour Wallet:Consumer Confidence LinkedDirectly to Customer Service

For years, the Telephone Doctor saying has been: “We will pay more for better service.” And today, during these challenging times, it means even more.

Fact: There is a direct correlation between consumer confidence and how you treat your customers.

Example: This is a true story: My husband and I were in the St. Louis airport. Some stores had already closed. Vacant areas abounded. We were hungry and there were a few restaurants available to us; none were terribly crowded.

We sat down in a bar and grill—hungry, thirsty, and tired—although not necessarily in that order. It wasn’t that busy. The waitress finally came after a 10-minute wait. And that was after we got ...

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