Although this is a story of a dental experience, it could apply to any service provider.
My dentist tells me I need a dental implant. My experience with dental implants is lower than my experience with landing on the moon. So I’m really in his hands. I know that this field relies and depends on referrals. So, of course, I let him refer me to a dental implant guy. It was the implant guy right next to my dentist’s office.
I should have realized what I was going to experience when I called to make the appointment.
It wasn’t very pleasant. It was cold, impersonal, unfriendly, and unhelpful. And I haven’t even gotten to the dental implant guy yet. This was his staff—his ambassadors to the public. “Well,” I thought, ...