APPENDIX BResources and Readings

Thanks to Internet search technology and social media interconnectivity, answers to most entrepreneurial questions can be found with a few clicks. I have attempted to list sources beyond the usual suspects, organized by the four quadrants of founder, market, math, and execution, along with a general section at the end. For an expanded, updated list, see


Chapter Three – Founder Readiness

Entrepreneur Core Characteristics Profile (ECCP). The ECCP is a psychological assessment tool designed to help aspiring and practicing entrepreneurs understand how their distinctive personality traits and tendencies match up with characteristics of the typically successful entrepreneur. See ...

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