CHAPTER TWOThe Passion Trap

How Attachment to Your Idea CanSabotage Your Startup

If you want a recipe for a startup that’s going to die, here it is: a coupleof founders who have some great idea they know everyone is goingto love, and that’s what they’re going to build, no matter what.”

—Paul Graham, founder, Y Combinator

According to Greek mythology, a boy named Icarus and his father, Daedalus, were held as prisoners on the island of Crete with no possible route of escape by land or by sea. But Daedalus, a skilled craftsman and inventor, had developed a plan to escape through the air. He secretly built wings for himself and Icarus, using reeds and feathers held together by wax. As Daedalus attached the wings to his son’s arms, he warned him ...

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