6 Secrets to Startup Success

CHAPTER SEVENIntegrity ofCommunication

Your Secret Startup Weapon

“They are simple tools, and almost all children are adept in their use by the age of ten. Yet presidents and kings will often forget to use them, to their own downfall. The problem lies not in the complexity of these tools but in the will to use them.”

—M. Scott Peck, The Road Less Traveled

The simplest principles for new venture success are sometimes the hardest to put into practice. Most entrepreneurs and investors will agree that getting the facts about a situation—good, bad, or ugly—is more important than being proved right, and the value of honestly airing differences far outweighs the discomfort it might cause. Yet many of these same venture teams operate from within feel-good ...