Chapter 6
Letters That Pitch for You, Rattle the Public, or Roll Out Your Message
If you’re targeting just a few media outlets, should you still bother with the formality of a news release? Yes. It contains all the information they need in a format that enables them to appraise it quickly. But if you have some personal connection with a publication or radio/ TV program, you may want to use a more personalized approach. Perhaps your college alumni notes inform you that a classmate hosts a talk show, your friend Franny’s uncle lives next door to Rudy Reporter, or you once shook hands with the Sentinel’s lifestyles editor after hearing her speak. Or perhaps you’ve read Carole Columnist for 10 years and feel as if you know her. In these kinds of ...

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