6 Steps to Free Publicity

Chapter 23

Capitalizing and Building on Your Free Publicity

Andy Warhol, who received plenty of publicity during his life for both his art and his personality, once said, “In the future, everyone will be famous for 15 minutes.” Once you receive your first 15 minutes, you’ll probably want more, and like Warhol himself, you certainly do not have to remain content with that small portion. For a sustained, expanding media presence, commit yourself to a long-term effort and follow a few simple guidelines.

HOW TO STRETCH 15 MINUTES OF FAME TO A LIFETIME

Create and maintain a relationship with the media. Write thank-you notes to people who have written about you or put you on the air. Talk show host Al Parinello says that of the 2,500 guests he ...